5 Steps to Successful Data-Driven Marketing
The majority of marketers use data-driven approaches to create better customer experiences and drive positive growth. In order to make the most of the resources which are available to them, these marketers should use the following steps as part of their marketing approach.
Get the full picture
Centralise your data, rather than having data split into separate places. Look at the data holistically to get a realistic understanding of what the numbers mean, rather than trying to manipulate the data to get it to show what you want it to show.
Use multiple sources
Cross-reference data where possible to prove its veracity, and try to utilise unique and hard to find data sources. Unique and hard to find data sources will help to give you an insight into the market that very few other people are utilising. This can help to give you the edge over your competitors.
Use analytics to target key customers/prospects
Analytics software will allow you to pinpoint certain core customers or target groups. These tools are designed to help to make it easier to identify and isolate key theme, so that you can work out where to target your resources, and which areas would be a waste of time and money.
Use the data to create targeted campaigns. You can work out who are the right people, when the right time is, and what type of channel you should use to target them. This is the most efficient use of resources.
Analyse market performance
Follow-up by analysing the performance of each action, so that you can ensure that each approach is getting you the best return on investment.